Lauren Johnson handles Global Luxury for the State of Florida for Coldwell Banker Realty
Global Luxury - State of Florida
With 20+ years of diverse marketing experience scaling marketing programs nationally and internationally, Lauren brings a diverse set of skills to her position, with experience in successfully conceptualizing and implementing innovative marketing initiatives including both digital and traditional media channels to drive market impact and growth for our agents.
Lauren is known as a leader with a broad vision that encompasses and builds upon the Coldwell Banker brand's value proposition and full-service offerings. She relies on her positive energy, drive and focus - along with a healthy dose of fun and compassion - to help real estate agents and staff learn about cutting-edge tools they can use to manage and grow their business. Lauren's wide-range of business and marketing expertise is no accident: she owned her own marketing agency for over a decade. She loves what she does because she's a people-person and enjoys building relationships. Prior to joining Coldwell Banker, Lauren served as Director of Marketing for The Islands Development Group and Crosswinds Communities, Marketing Manager of Coscan Homes and Pulte Homes.